8/18/2023 0 Comments Black ops logosSo this brings me to the burning question I’ve been dying to tell you - how has playing and experiencing this video game inspired me in my design work? As I’ve explained earlier, I feel that the logo is brilliant. How CODBO Influenced & Inspired Me as a Designer Since this color is so bright, it works so well that while people can easily recognize the Call of Duty logo so fast now that it’s been around for so long, the orange element pulls your eyes to it almost immediately so you can recognize that it’s the 2 nd or 3 rd game in seconds. When the 2 nd and 3 rd Call of duty games were produced, they used thick geometric roman numerals, introducing the new, iconic color of this series - orange. The words “Black” and “Ops” add to this thin sans serif contrast so the focus is still on “Call” and “Duty,” but is centered underneath so the eyes won’t miss it. The logotype focuses on a tall bold sans-serif font to emphasize the words “Call” and “Duty,” while the word “of” rests nicely in between as a thinner, much smaller sans serif font for contrast. Finally, the fonts in this logo are unique and easily recognizable. The color palette in these games evolve to dark colors, primarily black, white and orange for branding - which is fitting for an evolving future-based war environment. Even the “Y” of “Duty” and the “A” of “Call” gets a slice in it. Notice how the letters of “Black Ops” simplify and are cut to give it a more futuristic appearance. See what makes Call of Duty: Black Ops a #branding legend: Click To Tweet As you can assume, with each setting being further in time, cutting-edge technology environments become more prevalent… and the branding follows. Starting in the 1960’s Cold War for Black Ops 1, it jumps to 2025 in Black Ops in Black Ops 3. As the Black Ops series progresses, so does the setting. Call of Duty is a war-based game, so the design has to include the same grit, sharpness and intensity war brings with it. Now that I’ve talked about the marketing side of design with brand identity, it’s time to nerd out and talk classic design. Can’t imagine a video game can influence graphic design work? Think again:ĭid you miss part 1 of this series? Read it here! Branding & Design In part two, I will go over how Call of Duty: Black Ops has inspired me and my own design efforts. In the first part of this series, I talked about how Call of Duty impacts the design community and what makes Black Ops a branding legend. Work with us & claim your brighter future.Customer Success The most important people are your customers.Professional Services Creating a market for YOUR market.Nonprofit Let us help you change the world.Staffing It’s more than butts in seats.Consulting Let us clear a path for you.Human Resources It’s where RBM started.
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